PREFERRED FORMAT:
Adobe Acrobat PDF - Please visit http://createpdf.adobe.com if you do not have Adobe Acrobat. This format is as close to “What You See Is What You Get” as possible. If it isn’t right on your PDF, it’s not going to print right. Please follow the Design Requirements below to ensure best quality in your PDF.
ACCEPTABLE FORMATS:
Macintosh Quark XPress 6.5 or lower, with linked images and fonts included. TIFF, Photoshop EPS, or High Quality JPEG, 300 dpi at 100%, CMYK mode
- OTHER FORMATS:
(additional fees/processing time will apply):
- Windows Quark Xpress 6.5 or lower, with linked images and fonts included.
- Mac or Windows Adobe Indesign, with linked images and fonts included
- Mac or Windows PageMaker, with linked images and fonts included
- Mac or Windows Photoshop (rasterize all type)
- Mac or Windows Illustrator/Freehand/Coreldraw EPS files (embed bitmap
images, convert fonts to outlines, include preview)
If your program is not listed, please use a Postscript Driver to create a PDF file.
See http://createpdf.adobe.com for additional information.
LAYOUT PROGRAM POLICIES:
SUBMISSION METHOD:
CD or email: production@tattooguru.org
Publisher assumes no liability typographical errors in files that you design.We cannot modify PDF files. Other files that we modify at your request will require approval of a proof, creating delays and incurring additional fees.
PLEASE BE SURE YOUR FILE IS EXACTLY HOW YOU DESIRE IT BEFORE SUBMITTING IT TO US.
NOTE: When providing Camera Ready Artwork, please layout your ad to the above specifications to fit our format. Thank you.
DESIGN REQUIREMENTS:
Photo and bitmap files, whether separate or embedded in EPS
Color - resolution of 300 dpi at 100%, converted to CMYK mode.
Grayscale - resolution of 300 dpi at 100%.
Bitmap (BW) - resolution of 600 dpi at 100%.
Vector art (EPS, Illustrator, etc.)
Convert fonts to curves.
Convert all spot colors to process (CMYK) colors.
Advertising Rates
| Inside Pages | 1 Issue | 6 Issues | 12 Issues |
| 2 Page Spread | $1600 | $1550 | $1500 |
| Full Page | $900 | $850 | $800 |
| 1/2 Page | $500 | $475 | $450 |
| 1/4 Page | $300 | $275 | $250 |
| 2x2 | $100 | $90 | $80 |
| Inside Front, Inside Back | 1 Issue | 6 Issues | 12 Issues |
| Full Page | $1300 | $1200 | $1100 |
| 1/2 Page | $700 | $650 | $600 |
| Back Cover | 1 Issue | 6 Issues | 12 Issues |
| Full Page | $1400 | $1300 | $1200 |
Mechanical Data:
Inside - 50 lb. white offset
4x8 (Full Back Cover)
7 x 8 Inches
43 x 48 Picas
1/4 Page
3.5 x 5 Inches
21 x 29 Picas
2x2
3.5 x 2 Inches
21 x 11 Picas
1/2 Page
Vertical
3.5 x 10 Inches
21 x 60 Picas
Editorials, press releases & product focus should be submitted in Microsoft Word format with pictures attached. These will be ran when space is available.
Printers: Choice Printing - Fort Dodge, IA
Printed with soy ink.
Some content printed on recycled paper.
2 Page Spread
15 x 10 Inches
91 x 60 Picas
Full Page
7 x 10 Inches
43 x 60 Picas
1/2 Page Horizontal
7 x 5 Inches
43 x 29 Picas
Ad Closing Dates & Material Deadlines
|
ISSUE |
CLOSING DATE |
MATERIALS DUE |
MAIL OUT |
|
January |
December 1 |
December 7 |
January 1 |
|
February |
January 1 |
January 7 |
February 1 |
|
March |
February 1 |
February 7 |
March 1 |
|
April |
March 1 |
March 7 |
April 1 |
|
May |
April 1 |
April 7 |
May 1 |
|
June |
May 1 |
May 7 |
June 1 |
|
July |
June 1 |
June 7 |
July 1 |
|
August |
July 1 |
July 7 |
August 1 |
|
September |
August 1 |
August 7 |
September 1 |
|
October |
September 1 |
September 7 |
October 1 |
|
November |
October 1 |
October 7 |
November 1 |
|
December |
November 1 |
November 7 |
December 1 |
Policies & Mailing Information...
Send all correspondence and materials to Tattoo Guru, 229 Main Street, Otho, IA 50569. Mail all insertion orders, proofs and copy or call 1-888-828-2487, 1-515-972-4744 or Fax 1-515-972-4730. With certain strict guidelines you can also E-mail ads or provide them in a variety of media (Please refer to “Submitting Digital Artwork”).
Short Rates & Rebates...
Advertisers billed at contract rate who fail to fulfill such contract will be short-rated and will be liable for any and all collection expenses including, but not limited to attorney and collection agency fees.No cancelations/changes in orders accepted after closing dates. No cashrebates. Page number, position on page, or color is not guaranteed.
Contracts & Commissions...
Display - Cash with initial order. Credit extended to advertisers with prompt payment record. Major credit cards accepted. Frequency rates areavailable when space is contracted in advance for six months. A standard 15% commission is paid to all recognized agencies on display space, providing all material is supplied layout ready. There is no camera ready discount available to non agency placed advertising. No commissions are allowed on accounts outstanding longer than 60 days.Contract advertisers are entitled to changes on each issue. When change of copy is not received by closing date, copy run in previous issues will be inserted. All advertising contracts are subject to rate card provisions. No cancellations after closing date. Advertising cancelled after closing will be invoiced at the full rate whether the advertising runs or not.
Contract & Copy Conditions...
Cancellations and changes in orders may not be made after the ad closing date.
Rate Protective Clause...
If new rates are announced, advertisers will be protected throughout the duration of their annual schedules, provided the schedule is placed prior to the effective date of the rate increase.
Publisher’s Copy Protective Clause...
Advertisers and advertising agencies assume liability for all content (including text, representation and illustrations) of advertisements printed, and also assume responsibility for any claims arising therefrom made against the publisher. The publisher reserves the right to reject any advertising not in keeping with thepublication’s standards.